As the economic redevelopment engine for Downtown Ferndale, the Ferndale DDA helps businesses and the community prosper by developing and offering a wide range of programs and assistance, designed to make businesses stronger and the district more viable.  Powered by its technical expertise, valuable network of contacts and ready access to pertinent information, the Ferndale DDA is able to assist businesses with just about anything.  Also, as a member of the Main Street America program and Main Street Oakland County, we have access to professional resources for both technical and business assistance.  It is the ongoing mission of the Ferndale DDA to reaffirm the economic viability of the district by strengthening each and every one of its 350+ businesses.

Ways the Ferndale DDA  produces results:

Marketing & Public Relations

  • Downtown Event Participation & Sponsorships
  • Group Advertising in Print, Radio, TV/Cable, Internet, Billboard
  • Recognition/access to Downtown Ferndale’s Social Media channels including Facebook, Linked In, You Tube, Instagram, etc.
  • Editorial Recognition and/or Promotional Placement in the Ferndale Forward Newsletter
  • FREE listing on
  • Publicity/Media Story Creation & Dissemination

Public Improvements & Maintenance

  • Streetscape Improvement Projects
  • Landscape & Flower Installation & Maintenance
  • Downtown Maintenance (Lawn & landscaping maintenance and trash pick-up)
  • Wayfinding & Directional Signage
  • Capital Improvement Planning for major repair/maintenance and public space redesign

​ Issue Management & Advocacy

  • Government Issues & Policies (Local, State & National)
  • Landlord/Tenant Relations
  • Consumer Assistance

​Financial Assistance

  • DDA Build Program Financial Incentive – 20% Reimbursement for Exterior Improvements
  • Free Main Street Oakland County Design Assistance Program
  • Assistance with State, National & Historic Tax Incentives

Business Start Up, Development & Education

  • Market Research & Analysis
  • Assistance with Permits, Applications, Zoning
  • Property Listing on
  • Consultations Services & Workshops
  • Monthly ENewsletter with Business Information, Tips & Events
  • Retention visits with existing businesses to help navigate tools and assistance programs

Member of: