The DDA’s Goals and Objectives are short term, long term and often far reaching, planning for change five, ten even 20 years into the future. Each year, at its annual planning meeting held in January, each of the DDA’s four core committees – Biz Dev, Promotions, Organization and Design — reviews where it has been, what it has accomplished, what projects need work and what projects need to happen. The new goals are then broken down into tasks and charted into workplans. By February, the organization and its committees have revised and updated the game plan for the coming year, and years ahead. By March, the DDA Board of Directors approves the Goals & Objectives for the coming fiscal year and the document becomes part of the mapping system to Downtown Ferndale’s future.

By adhering to the Goals & Objectives determined by the stakeholders who do the work, great things have been and will continue to be accomplished in Downtown Ferndale.

To see what the DDA is currently working on, click to see its 2015 Goals & Objectives.