The Ferndale DDA relies on the expertise and work of its paid staff to investigate and recommend projects and programs, assist committees in meeting their goals, oversee major initiatives, recruit businesses and investment, communicate the DDA message and conduct the day-to-day operation of the organization.

Executive Director – Barry Hicks, AICP

Hicks has over a decade of experience working for public organizations on a variety of revitalization projects in several communities across Michigan.  Hicks has a Bachelor’s and Master’s Degree in Urban Planning and also is a member of the American Institute of Certified Planners (AICP).  He uses his experience and background in City Planning and Economic Development to assist with business development.  He also is responsible for strategic planning, project implimentation, and working with stakeholders and developers to create new investment in the downtown district.  His main focus is on energizing the great Downtown Ferndale experience!

Operations Manager – Cindy Willcock

Willcock is a Jill-of-all-trades so-to-speak and has a knack for figuring out complex problems and getting results.  She not only has knowledge and experience in operations management, Willcock also oversees the day-to-day administration of the DDA office, volunteer recruitment, and coordinates special events.  Her specialty is connecting people and organizations and bringing them together to serve the community.

Administrative Assistant – Torri Buback

Buback is the voice you’ll most likely hear should you call the DDA.  She has a passion for photography and the creative motion picture arts.  Her Business Management Degree and background in business development is accompanied by a diverse circle of entrepreneurial friendships giving her a profound sense of compassion for the challenges a small business owner faces.  She uses her skills to help Ferndale business owners connect with resources and make a trip to downtown a fun and art-filled experience for everyone!