There are several programs we will be implementing before and during the construction of The dot begins. We want to be sure we are helping provide resources and opportunities that support your business.


The DDA knows that throughout construction you, your customers, and employees will have questions and concerns that you may want relayed to the appropriate people. We maintain several channels of communication that are there for your convenience. We are here to represent your business and make sure your inquiries are getting to the right people so you can get answers. We’re your partner and we want to do everything we can to make sure your voice is heard.


The Ferndale DDA is a nationally accredited Main Street community which provides access to some unique tools. The National Main Street Center is an organization with a network of downtowns across the United States that supports the economic vitality of communities by providing a blueprint and resources for to assist with a variety of projects. In Michigan, we are fortunate to be a part of Main Street Oakland County (MSOC) – the nation’s only certified countywide Main Street program.

Working with our partners at the National Main Street Center and MSOC, we plan on bringing in guest speakers from other communities that have been through major construction projects. These business owners and professionals will be able to provide some insight as to what to expect and how to thrive during construction.

Oakland County also provides services for small businesses and start-ups through their One Stop Shop Business Center with a variety of trainings and workshops, business counseling, mapping and data resources. More information about these services can be found here:

The City of Ferndale has also partnered with The Build Institute in Detroit to provide assistance through a variety of courses, roundtables, and mentorship. Monthly Small Business Council Meetings will be held monthly for businesses to grow their relationships within the community and to learn about support offered through the program.


Our businesses do a great job of attracting customers to Downtown Ferndale. Maintaining and growing our customer base will help assure people continue to enjoy all of the amenities of our beautiful downtown. In 2016, The National Main Street Program completed an analysis that identified several key sectors in our business community. If you would like to view the Business Recruitment Analysis, you can find it here. We plan on hosting a series of events throughout construction that highlights several of these to help draw customers downtown.


We know Safety for your customers and businesses is a primary concern. Both the Ferndale Police and Fire Departments will know what is going on during all stages of construction. Alternatives for emergency access to all buildings will be taken very seriously and police will continue to monitor parking areas during late hours to make sure employees and customers are making it back to their vehicles safely.